One of my favourite case studies to this end is this video interview (see below) with Heather Campbell, previously CIO with Canadian Pacific, on the new culture of Cloud and innovation she brought to the organization through driving more adoption of new technologies like Cloud Computing.
As part of our ongoing focus on WordPress, the open source web platform, we’ll look at how small businesses can use it for “Social Commerce” functionality, modernizing their online presence and boosting sales through tapping the ever-expanding social media universe.
WordPress is ideal for SMEs – For example Public Storage in Canada use it for their main web site and using plugin modules for adding web site functionality like a store locator.
Social Commerce – Business model innovation
This case study demonstrates how WordPress is such an effective business tool for SMEs – It’s easy to have a nice looking web site up and running in minutes, that is then easy to populate with your content.
In summary these features are:
- Best Practices - A core base of localized Cloud best practices.
- News & Events - A round up of local news and events, including Meetups, Conferences etc.
- Social media publishing - All aspects of blogging, wikis, newsletters and so on, channeled towards specific topics and ultimately creating an online ‘living’ buyers guide.
- Social media marketing - Enable participating vendors to promote themselves through these same tools, creating blogs, indexing their content with SEO tags, and so on. The Vendor Directory is linked to the best practices, so that you can locate vendors, by e.g. DRaaS – Disaster Recovery as a Service.
- Executive Guides – Content streams will be packaged and edited into snapshots for executives looking for a quick overview of key topics; for example our Small Business Guide.
- E-Learning Community - Experts will be able to create e-learning courseware, and students will be issued with CCN Credentials.